Clients & Case Studies

Who We Help


Since our formation in January 1998, we have helped a variety of clients achieve rapid yet sustainable growth. We bring innovation solutions to individuals with a variety of different needs:

Do you need to generate new growth initiatives and fill innovation pipelines?

Our core clients are CPG manufacturers, marketers and their affiliates: advertising agencies, packaging design firms, and marketing service companies.

We help create comprehensive Innovation Roadmaps for clients, or work on specific steps of the overall process that make the most sense for each individual organization.

Because the CPG new product marketplace is active and vibrant, clients from other industries beyond CPG also benefit from seeing current trends and innovations, and understanding the state of consumer attitudes and behavior. As such, we work with numerous non-CPG firms that value the strategic and innovation process.

Are you responsible for an organization’s packaging technology?

Technology companies and materials suppliers come to ASG to generate "idea sparks" by looking for ways that consumer products or packaging could be made new or better by incorporating materials or technologies. We provide the opportunity to look at both market successes and failures, and help identify new solutions. The NPW Collection is valuable as an archive of past technical research and development. Packages of past products can be studied for ingredient composition, technical advancements, package features, and marketing claims.

R&D and marketing management are the primary users, and the primary solutions are concept generation and new packaging idea generation.

Would having access to the history of products and product development help you?

The NPW Collection is a unique tool as an archive of evidence. It is the only resource in the world that houses historical physical evidence of consumer packaged goods products, valuable in establishing intellectual property rights or supporting or refuting product liability claims.

Users commonly employ Independent Study of the product collection to locate the specific information desired. Our facility is a state-of-the-art interactive environment allowing for hands-on education in all areas of packaged goods including marketing, package design, brand positioning, brand communication, and food science.

We also welcome students and professors who want to work with us to develop leading-edge techniques in new product development.


 

"ASG helped us jump start our business growth capabilities by re-training our entire marketing management team in state-of-the-art, consumer-based, business building strategies, transforming the marketing function from tactical execution to a core growth focus."

Chief Marketing Officer
Financial Services