Strategic Growth Plan

Strategic Growth Plan


Specialty Foods Retailer and Marketer Accelerates Growth


Project: Integrated Short- and Long-Term Strategic Growth Plan
Client: Specialty Foods Retailer and Marketer
Situation
A specialty foods marketer trying to achieve major growth commitments was looking for an integrated marketing/strategic plan that would:
  • Establish a large and profitable presence within a new distribution channel
  • Unify and create synergies between its three distinct channel-focused businesses
  • Drive revenue and profit growth with very limited funding

Assignment/What ASG Did
  • Developed a five-year strategic growth plan, along with a one-year operating plan outlining specific strategies and key tactics (e.g. including specific promotions), including a time-phased blueprint for implementation
  • Laid groundwork for initiatives integrating all major client divisions and developed metrics to measure overall client opportunity, resource allocation, etc.

Results
  • Marketing plan was adopted by client, leading to refocusing of company objectives and tactics and strong results to date
  • Client retained ASG to manage implementation of the plan, including the selection of appropriate marketing agency and information supplier partners
 

"ASG helped us jump start our business growth capabilities by re-training our entire marketing management team in state-of-the-art, consumer-based, business building strategies, transforming the marketing function from tactical execution to a core growth focus."

Chief Marketing Officer
Financial Services