Success Stories

Success Stories


The nature of strategic brand innovation and new product development is such that confidentiality precludes us from providing too many details about specific projects. However, we'd like to share an overview of some of our past work so you can get a clear picture of how we work, what we can accomplish and how we can help your business grow.

Innovation Roadmap #1 - Functional Food & Beverage
Needing new business growth, CPG firm was looking to establish a large and profitable presence within a new distribution channel...Innovation Roadmap #2 - Snacks
Corporate focus on innovation was driving the need to fill the snacks pipeline with new innovation to fuel future growth... Innovation Roadmap #3 - Nutritional Supplements
The company wanted to take a more strategic long-term approach to innovation... Strategic Growth Plan - Specialty Food Manufacturer
A specialty foods marketer trying to achieve major growth commitments was looking for an integrated marketing/strategic plan...  Brand Positioning & Revitalization - Consumer Products
In the wake of a significant merger, the client had experienced major sales and profit declines on an important brand... New Product Ideation, Development & Enhancement - Financial Services
Leading provider of financial services and direct marketing programs was looking for a way to dramatically strengthen its core product offering for one of its key customers... Brand Identity & Logo Development - Non-Profit Health Research
Organization needed to change its name to support a broadening of the mission and scope...
 

"ASG helped us jump start our business growth capabilities by re-training our entire marketing management team in state-of-the-art, consumer-based, business building strategies, transforming the marketing function from tactical execution to a core growth focus."

Chief Marketing Officer
Financial Services