Hits or Misses

Hits or Misses


Product expert and author Robert M. McMath and our team of innovation experts at NewProductWorks devote considerable energy to tracking new product activity in the marketplace. The team evaluates the reasons behind new product successes and failures; all the products mentioned in this section are on display at the NPW Collection

To learn more, check out Robert M. McMath's entertaining book, What Were They Thinking?  McMath provides over eighty marketing lessons learned along the way and features several of the most innovative and questionable products to ever appear on supermarket shelves.

Hits & Misses Categories


We Expect Them to Be Successes
These products are packed with potential. Read and learn why we think that these are winners.
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Jury Is Out
We predicted the fates of some of the newest entrants to the supermarket shelves, and we invite you to see if our opinions match yours on these newer product introductions.
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Failures
They can't all be winners.  All of these products, along with several others that really missed the mark, are featured in Robert M. McMath's book.
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