Jury Is Out

Jury Is Out


Gerber Baby Powder


Manufacturer: Gerber Products Company

The convenience of a roll-on baby powder from Gerber Products Co. should make diaper-changing parents happy. This talc free powder is in a 2 oz plastic roll-on dispenser. Unlike most traditional baby powders this product has no powdery mess, aimed toward making changing time easier. However, how easy will it be to roll it onto a wiggling baby?



Mr. Clean MagicReach


Manufacturer: Procter & Gamble

Mr Clean Magic Reach makes reaching those hard to get to spots in the shower, tub or anywhere in the house accessible. The pivoting hand tool, with it's presoaked cleaning fluid pads can be used alone or attached to an extension pole to reach those spots.



Chicken of the Sea Frozen Shrimp


Distribuator: Chicken of the Sea International

The recent acquisition of Port Washington NY-based Empress expands the branded distribution of Chicken of the Sea's shelf-stable seafood product line - canned and pouched tuna and salmon, and canned crab, shrimp, oysters, and other seafood - to include frozen and fresh varieties. This seems like a natural extension for Chicken of the Sea. But will the halo of their brand equity sway consumers from their current choices?



True Lemon


Manufacturer: Grand Brands LLC.

True Lemon™, the original 100% all-natural crystallized lemon, is made and distributed by Grand Brands, LLC. The first and only product of its kind on the market today, True Lemon™ is available in over 2,000 major food markets across the country. True Lemon™ provides the consistent lemon taste of two fresh lemon wedges. With 0 calories, 0 carbohydrates, 0 fat; and no sweeteners, preservatives, or sodium, and its crystallized form, True LemonTM offers convenience and portability to consumers.
 
Looking for a uniquely creative
ideation experience - and big ideas? Start here...
Need a research resource for resolving Intellectual Property issues?

Learn more...
Want to give your opinion on various products in our market research studies?

Join our confidential panel...

"ASG really gets it when it comes to consumer-driven product transformation- identifying and defining new opportunities that have allowed us to identify +40% growth potential in our core credit card business."

SVP Marketing
Financial Services