NewProductWorks™

innovation expertise


NewProductWorks (NPW) is The Arbor Strategy Group’s on-site, new product development and innovation resource center.


NPW brings a unique combination of expertise and inspiration, putting it on the forefront of leading-edge brand innovation:

  • Consumer Knowledge and Insight
  • Research Leadership
  • New Product Development Expertise
  • Creativity

NPW is integral to The Arbor Strategy Group’s efforts to help clients FIND future market opportunity space, and FILL it with successful market driven brand innovation. Not just a list of ideas, but a strong set of highly actionable, complete concepts that take the process forward to successful commercialization and sustainable growth.

The centerpiece of NPW is the Collection


...a physical assemblage of more than 100,000 “new and once-new” products. This powerful resource brings a unique perspective to innovation projects, making ideation and other key steps of new product development process FASTER, more EFFICIENT and more FRUITFUL.

As part of our comprehensive approach, we track innovation trends across 300 global product categories, and study the evolution of innovation. This work, integrated with learning from the Collection, helps us identify viable future market space for clients. We pinpoint causes of product failures, and develop principles for success that we use to help our clients develop the innovation needed for growth, now and in the future.
 
Looking for a uniquely creative
ideation experience - and big ideas? Start here... Need a research resource for resolving Intellectual Property issues?

Learn more... Want to give your opinion on various products in our market research studies?

Join our confidential panel...
"ASG really gets it when it comes to consumer-driven product transformation- identifying and defining new opportunities that have allowed us to identify +40% growth potential in our core credit card business."

SVP Marketing
Financial Services