Solutions

Solutions


The services available at NewProductWorks are fully integrated into ASG’s process and practice.  Work includes identifying highly viable future opportunity space a client might leverage, as well as providing a dynamic creative process and “spark” to help generate big innovation ideas.

NewProductWorks brings one-of-a-kind inspiration to both major phases of ASG’s Innovation Roadmap effort:

Phase 1: Help "see" the future & FIND white space opportunities

Our predictive modeling and consumer insights help develop the Future Market Map™ and Strategic Platforms that are so crucial for successful innovation. This work lays a solid, strategic foundation for the innovation effort.

Phase 2: Lead "real-world" ideation and FILL opportunity space

On the back end, we implement creative processes and approaches designed to generate breakthrough ideas that are truly actionable.


NPW also offers a variety of additional services, from stand-alone Ideation and New Product Development assistance (working from platforms clients already developed in-house), to services for Packaging Optimization, Intellectual Property/Legal Product Search and Independent Studies.
 
Looking for a uniquely creative
ideation experience - and big ideas? Start here... Need a research resource for resolving Intellectual Property issues?

Learn more... Want to give your opinion on various products in our market research studies?

Join our confidential panel...
"ASG really gets it when it comes to consumer-driven product transformation- identifying and defining new opportunities that have allowed us to identify +40% growth potential in our core credit card business."

SVP Marketing
Financial Services