ASG Welcomes New Partner

Press Release

Elliot Rossen, experienced brand-builder at large and small firms, in expanded role at ASG

Ann Arbor, MI (July 9, 2007) - The Arbor Strategy Group (ASG), a strategic brand innovation consulting firm, today announced the appointment of Elliot Rossen as a Partner in the firm.  Elliot will continue to be located in ASG's Chicago, Illinois office. The company is experiencing exceptional growth, while still maintaining focus on its underlying core mission: helping client companies achieve sustained, profitable growth through winning innovation.

With over 20 years experience steering the growth of successful brands in both large public companies and fast growing, privately-held firms, Elliot brings a strong marketing and general management background to ASG. He received his classical marketing training at the Quaker Oats Company where he was responsible for brands such as Gravy Train dog food and Van Camps Pork and Beans.

Elliot then leveraged this broad foundation into smaller, more entrepreneurial companies where he continued his brand-building success. At Strombecker Corp., he established and maintained leadership positions covering worldwide marketing, international sales and marketing, new product development, and licensing.

Prior to joining ASG, Elliot was Vice President of Marketing at Aero Products, the makers of the "world-famous" AeroBed, a premium quality, inflatable mattress. At Aero, he was responsible for overall corporate marketing, product development, advertising, and e-commerce activities for products sold through retail, Internet, catalog, home shopping, and direct response channels.

Elliot received an MBA from Harvard Business School and a BS degree from the Massachusetts Institute of Technology.

Phil Roos, President and CEO of the Arbor Strategy Group, said "ASG is pleased to welcome Elliot as its newest partner.  His experience and success in developing brands, in the U.S. and abroad, brings a strong perspective to ASG.  Elliot's entrepreneurial background lends itself well to our innovation work, and will enhance our efforts to help client organizations achieve real growth."

About the Arbor Strategy Group

As strategic brand innovation experts, the Arbor Strategy Group (ASG) helps clients by finding tomorrow's high-potential market space and filling it with breakthrough yet actionable innovation...innovation that results in quick, sustainable growth that creates real value.  With headquarters in Ann Arbor, Michigan and a full-service office in Chicago, ASG is distinguished by its future focus, consumer insights, innovation expertise, creativity, and proprietary resources. 

ASG provides a unique view of tomorrow's opportunities, and is a key resource in moving client organizations toward successful market-driven innovation.

For more information on the Arbor Strategy Group, call 734.332.9200, or visit us at www.arborstrategy.com