ASG Opens New Office

ASG Opens New Office


Press Release

For Immediate Release
Contact: Colleen Gonyea
The Arbor Strategy Group
734-332-9200

THE ARBOR STATEGY OPENS FULL-SERVICE CHICAGO OFFICE

Ann Arbor, MI (August 1, 2006) - The Arbor Strategy Group (ASG), a marketing and management consulting firm with particular expertise in strategic brand innovation, today announced the opening of a new office in Chicago, IL.  The company is experiencing exceptional growth, while still maintaining focus on its underlying core mission: helping client companies achieve sustained, profitable growth through strategic innovation.  The expanded presence will allow ASG to better serve its client base throughout the country.

Phil Roos, President and CEO of The Arbor Strategy Group, said "We're excited to bring a dedicated strategic brand innovation team to Chicago. The city is a vibrant hub for progressive business activity, and an ideal location for our unique innovation practice."  Located in the River North section of downtown, the Chicago office will be headed by Ralph Blessing, a 20-year veteran of brand innovation and development with Fortune 100 companies.  Ralph brings significant consumer insight and marketing expertise to the position.
 

About The Arbor Strategy Group


As leaders in strategic brand innovation, The Arbor Strategy Group works collaboratively with clients to better "see" the future, identify high-potential market space and filling it with breakthrough yet actionable innovation that creates real value.

ASG, with headquarters in Ann Arbor, Michigan, is distinguished by its innovation expertise, creativity, and proprietary resources. With insights from the firm's on-site innovation center, NewProductWorks (NPW), ASG uncovers and deciphers innovation patterns that shape and reshape industries. NPW houses a physical collection of almost 100,000 "new and once new" products (the world's only collection of its kind), and is a storehouse of consumer knowledge, trends research, creative inspiration and product development talent. Fully integrated into all ASG work, NPW provides a unique view of tomorrow's opportunities, and is a key resource in moving client organizations down the path of successful market-driven innovation.

For more information on The Arbor Strategy Group, call (734) 332-9200, or visit us at http://www.arborstrategy.com

 

 

"ASG works from an operating manager’s perspective. They bring a lot of Big Thinking to our problems, but they know where we are, so their recommendations have always been realistic. ASG brings a complete ‘toolkit’ to help us look at the problems, but also a willingness and ability to improvise, which is essential in a segment as mercurial as ours. The proof is in the results: these guys have made money for us."

CEO
Internet Retailer