ASG Announces New Partners, Staff

ASG Announces New Partners, Staff


Press Release

For Immediate Release
Contact: Colleen Gonyea
The Arbor Strategy Group
734.332.9200

ASG GROWTH DRIVING STAFF EXPANSION
Firm Names New Partners & Welcomes Consulting Team Members

Ann Arbor, MI (May 1, 2007) - The Arbor Strategy Group (ASG), a strategic brand innovation firm with offices in Ann Arbor and Chicago, is pleased to announce that Ralph Blessing and Marilyn Raymond have been named Partners in the firm.

Ralph brings over 20 years of research and innovation expertise, including senior leadership experience at Helene Curtis and Unilever.  Ralph's current focus at ASG includes managing ASG's Chicago office and developing complete Innovation Roadmaps that help client organizations create sustainable growth.

Marilyn's expertise in consumer motivators/trends and future innovation analysis has been honed during 25 years of corporate, research and consulting work.  At ASG, Marilyn is Managing Director of NewProductWorks, ASG's on-site innovation resource center.  She brings insights that help clients identify "ownable" future white space opportunities.

In addition to Ralph and Marilyn's appointment as partners, ASG is pleased to announce that two new consulting team members have joined the organization:

Martha Gordon comes to ASG with classical brand management and retail marketing experience gained at Campbell's Soup Company and Border's Group, Inc.  Her assignments included significant new product and positioning strategy development, along with customer acquisition and retention programming.

Jennifer Spainhour brings nearly 15 years of progressive responsibility in a brand management setting, working on such brands as Heinz, Nabisco and Quaker.  Her focus has been on growing brands through new products, new market expansion and new positioning.
Phil Roos, ASG's President and CEO, said, "Naming Ralph and Marilyn as Partners in the firm is a reflection of their ability to - through their work - create real value for our clients.  Their thought-leadership is second-to-none.  And adding Martha and Jennifer to our already talented consulting team allows us to continue the high-level, quality work that is a hallmark of ASG, and that has helped drive our exceptional growth."


About the Arbor Strategy Group


As strategic brand innovation experts, the Arbor Strategy Group (ASG) helps clients by finding tomorrow's high-potential market space and filling it with breakthrough yet actionable innovation...innovation that results in quick, sustainable growth and creates real value.  With headquarters in Ann Arbor, Michigan and an office in Chicago, ASG is distinguished by its future focus, consumer insights, innovation expertise, creativity, and proprietary resources.  ASG provides a unique view of tomorrow's opportunities, and is a key resource in moving client organizations down the path of successful market-driven innovation.

For more information on the Arbor Strategy Group, call 734.332.9200, or visit us at http://www.arborstrategy.com/



 

 

"ASG works from an operating manager’s perspective. They bring a lot of Big Thinking to our problems, but they know where we are, so their recommendations have always been realistic. ASG brings a complete ‘toolkit’ to help us look at the problems, but also a willingness and ability to improvise, which is essential in a segment as mercurial as ours. The proof is in the results: these guys have made money for us."

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