Publications

Publications


As thought-leaders in innovation, ASG Partners and Principals write regularly about new product development and other innovation topics. Most notably:

Books:


What Were They Thinking? by Bob McMath, Founder of The New Products Showcase and Learning Center and now Director Emeritus of NewProductWorks. Available at Amazon.com.

Articles:


ASG regularly contributes to BrandPackaging, Brand Marketing, Stagnito's New Product Magazine, Senden Kaigi's Top Promotions (Japan), Harvard Management Update (Taiwan), BrandWeek, American Demographics, Food and Beverage Marketing, Advertising Age, Progressive Grocer, Beverage World, Candy Marketing, Supermarket News, and Food Processing. 

Past Articles:

Aging Eyes Require User-Friendly Packaging, BrandPackaging, October 2005. By Robert McMath

Why Use Packaging to Encourage Mistaken Identity?, BrandPackaging, August 2005. By Robert McMath

Truth in Marketing , BrandPackaging, July 2005. By Robert McMath

Innovation is Great--When it Works, BrandPackaging, January/February 2005. By Robert McMath

Kleenex® Anti-Viral: Getting it Right the Second Time , BrandPackaging, November/December 2004.
By Robert McMath

Increased Use of Natural Flavorings , Food Technology International, February 2000. By Marilyn Raymond.

Rethinking Multicategory Brand Launches, Brand Marketing, November 1999. By Marilyn Raymond.

Big Isn't Necessarily Better, BrandPackaging, January/February 1999. By Robert McMath.

Image Counts , BrandPackaging, March/April 1999. By Robert McMath.

New Product Failures: The High Cost of Forgetfulness, Your new product is bound for success, right? Probably what they thought the last time it failed , Exec, March 1999. By Robert McMath.

Don't Entice and Then Disappoint, BrandPackaging, October/November 1998. By Robert McMath.

Choosing Among the Many, Beverage World, September 1998. By Robert McMath.
 

"ASG works from an operating manager’s perspective. They bring a lot of Big Thinking to our problems, but they know where we are, so their recommendations have always been realistic. ASG brings a complete ‘toolkit’ to help us look at the problems, but also a willingness and ability to improvise, which is essential in a segment as mercurial as ours. The proof is in the results: these guys have made money for us."

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