Speaking Events

Speaking Events


ASG team members are available as speakers for conferences, seminars, and corporate events. Our presentations are interactive, case-driven and thought-provoking.

The following list represents some topics on which we are frequently asked to speak. We can also develop a custom speech just for you.

New Product Development – Success Insurance. New product success depends on a multiple of factors. Often it is easier to learn from what has been done before and not have history repeat itself. We offer a checklist of marketing and conceptual problems that need to be addressed when introducing a new product, a line extension or a brand extension. Case studies accompany these problems.

Brand Equity - It's Everything. The sanctity of the brand is everything. How do you protect the equity in the name but still grow as a business? This presentation uses anecdotal examples of what to do and what to avoid. Who has been successful and who took a nosedive and WHY.

Packaging - How the Package Impacts the Product. With the majority of purchase decisions being done in-store, packaging and what it communicates are all important. Today's package trends are different than in the past, but the principles stay the same. Learn what is hot, what is not, and principles to know regardless of when you launch a product.

Catering to Consumer Motivations - A Means for Success. Businesses that cater to consumer motivation rather than looking at consumption patterns (category sales) will be more successful in introducing new viable products to the market. What is motivating today's consumer? What is the impact on new product introductions? What is emerging as motivators for tomorrow's products?

What Were They Thinking? - A humorous, anecdotal presentation of marketing lessons learned from monitoring 70,000 new product introductions. Based on Robert McMath's best selling book with the same title.


 

"ASG works from an operating manager’s perspective. They bring a lot of Big Thinking to our problems, but they know where we are, so their recommendations have always been realistic. ASG brings a complete ‘toolkit’ to help us look at the problems, but also a willingness and ability to improvise, which is essential in a segment as mercurial as ours. The proof is in the results: these guys have made money for us."

CEO
Internet Retailer