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While ASG’s core service offerings are Strategic Brand Innovation work and breakthrough New Product Ideation and Development, our NewProductWorks on-site innovation center offers additional services to organizations and educational institutions…anyone needing help with packaging research. Researchers in various fields can examine the NPW Collection, looking for physical evidence useful in resolving technical questions, Intellectual Property disputes, or product liability issues. The Collection is also valuable as an archive of past technical research and development. Packages of past products can be studied for ingredient composition, technical advancements, package features, and marketing claims. Users commonly employ independent study of the NPW Collection to locate the specific information desired. We can support this work with database searches, product photography and additional product based research. >>Learn More |