Elizabeth Lawrence
Principal & Marketing DirectorAs a brand marketer and consultant, Elizabeth brings 20 years experience and expertise in all aspects of product management to the ASG team. Her success began at Heublein, Inc., where she held various Senior Marketing positions on brands such as Jose Cuervo Tequila, Smirnoff Vodka, and Black Velvet Canadian Whiskey. Elizabeth continued her career at Stroh Brewery Company as Vice President of Brand Management, where she was responsible for numerous national and regional brands. Her consulting experience includes both large and small companies, as well as several non-profit and higher-education clients. Elizabeth's current work includes brand innovation and platform development, developing marketing/growth strategies, brand identity and positioning, and assisting clients with the advertising/creative process. Elizabeth earned a BA in Economics from Albion College and holds an MBA from the University of Michigan. |
"ASG provides insight grounded in the dynamics of the category and competitive environment which in turn allows them to make recommendations that are innovative and actionable. Their work has helped us better prioritize and position our portfolio as well as define promising new growth platforms into which we can extend our brand."
Division General Manager
Food Products
Division General Manager
Food Products
