Peter Wilkins
Partner & Creative DirectorPrior to joining ASG, Peter spent 18 years as an independent research consultant specializing in new product development. With his broad responsibility for quantitative and qualitative research as well as creative development for ASG's clients, Peter draws on an eclectic background of communications, marketing and psychology to help clients understand and interpret customer beliefs, motives and experiences. Peter's past experience includes five years of clinical practice as a Psychotherapist and 12 years advertising account management and marketing brand management experience with North Castle Partners, L'Oreal, SSC&B/Lintas and Chase Manhattan Bank. Peter has a BA from Trinity College, an MS from the University of Bridgeport and is a graduate of the Westchester Institute for Training in Psychoanalysis and Psychotherapy. |
"ASG provides insight grounded in the dynamics of the category and competitive environment which in turn allows them to make recommendations that are innovative and actionable. Their work has helped us better prioritize and position our portfolio as well as define promising new growth platforms into which we can extend our brand."
Division General Manager
Food Products
Division General Manager
Food Products
