Team Bios
Senior TeamPhil Roos, President & CEO Marilyn Raymond, Executive Vice President, Tradecraft & Innovation Resources Ralph Blessing, Sr. Partner & Managing Director, Chicago Office Elliot Rossen, Sr. Partner Peter Wilkins, Partner & Creative Director Rob Stevens, Partner Elizabeth Lawrence, Principal & Marketing Director Trish Heusel, Principal Bob McMath, Product Expert, Business Founder and NPW Director Emeritus Consulting and Analytical TeamOur team of exceptionally bright consultants and analysts are strategic marketers committed to ASG’s mission of driving profitable, sustainable client growth through innovation. We only seek out the best and brightest…those individuals with exceptional analytical and problem solving skills, and the drive and determination to solve complex issues. The ASG staff is highly collaborative, and is experienced in helping your organization get real results. NewProductWorks TeamOur deep understanding of consumers, new product development and how innovation really works begins at NPW. Our team is focused on helping clients see highly-viable future opportunities, and then creating the innovation needed to leverage that space. The creativity and insight found at NPW helps ensure you get big ideas and big thinking in your innovation solutions. Creative TeamThe ASG creative team is comprised of highly-skilled professionals, with significant experience across all areas of creative services. Art directors, copywriters, graphic artist/designers, etc., all come together to meet the needs of clients. The creative team is led by a senior project member (Principal or Partner) who ensures all creative - ranging from new product concepts and focus group stimuli to brand identity/logo work - is on-strategy and delivers breakthrough thinking. |
"ASG provides insight grounded in the dynamics of the category and competitive environment which in turn allows them to make recommendations that are innovative and actionable. Their work has helped us better prioritize and position our portfolio as well as define promising new growth platforms into which we can extend our brand."
Division General Manager
Food Products
Division General Manager
Food Products
