ASG Announces New Senior Partners

ASG Announces New Senior Partners


Press Release

For Immediate Release
Contact: Dayna Hock
Arbor Strategy Group
734.332.9200

ARBOR STRATEGY GROUP (ASG) GROWTH LEADS TO KEY PROMOTIONS
Three Partners expand roles, become Senior Partners

Ann Arbor, MI (March 1, 2008)  -  Arbor Strategy Group (ASG), a strategic brand innovation consulting firm, today announced promotions of three key team members, Ralph Blessing, Marilyn Raymond and Elliot Rossen, to Senior Partner.  The move helps align functional responsibilities and allows for superior client service, while positioning the firm for continuation of the exceptional growth experienced in 2007.

"These three individuals have made significant contributions to the firm, and will play a key role in leading the organization in the future," said Phil Roos, President and CEO of ASG.  "In addition to their new functional responsibilities, they will each lead strong consulting, analytic and creative teams that provide our clients with winning innovation and a clear roadmap for growth."

The new structure is effective immediately, with each Senior Partner responsible for the following areas:

Ralph Blessing has been promoted to Senior Partner and Managing Director of ASG's Chicago office.  Ralph's team will manage business development and marketing efforts for the firm, as well as continue to lead key domestic and international client engagements. Ralph will also provide expert leadership in the area of quantitative research.

Marilyn Raymond has been promoted to Senior Partner, with focus on ASG's tradecraft, intellectual property and on-site innovation center NewProductWorks.  Marilyn and her team track innovation across 300+ international consumer packaged goods categories, and are on the forefront of innovation thought-leadership.

Elliot Rossen has been promoted to Senior Partner, with new responsibility for the Finance and Operations of ASG.  In addition to providing overall leadership on key client engagements, Elliot directs the team responsible for the infrastructure needed to maintain ASG's double-digit growth.

About Arbor Strategy Group

As strategic brand innovation experts, Arbor Strategy Group (ASG) helps clients by finding tomorrow's high-potential market space and filling it with breakthrough yet actionable innovation...innovation that results in quick, sustainable growth and creates real value.  With headquarters in Ann Arbor, Michigan and a full-service office in Chicago, ASG is distinguished by its future focus, strategic rigor, innovation expertise, creativity, and proprietary resources.  One such resource is ASG's on-site innovation center NewProductWorks (NPW), which houses a one-of-a-kind collection of over 100,000 current and historical products, and is a storehouse of consumer knowledge, creative inspiration and product development talent. 

ASG provides a unique view of tomorrow's opportunities, and is a key resource in moving client organizations toward successful market-driven innovation.

For more information on Arbor Strategy Group, call 734.332.9200, or visit us at www.arborstrategy.com

 

"ASG works from an operating manager’s perspective. They bring a lot of Big Thinking to our problems, but they know where we are, so their recommendations have always been realistic. ASG brings a complete ‘toolkit’ to help us look at the problems, but also a willingness and ability to improvise, which is essential in a segment as mercurial as ours. The proof is in the results: these guys have made money for us."

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